ABOUT US

Two men named Sheldon and Morgan had a vision to revolutionize the fitness industry. Morgan was an avid fitness enthusiast and personal trainer, had always believed in the transformative power of physical health. He dreamt of a world where everyone, regardless of their background or circumstances, had access to quality fitness equipment and the knowledge to use it effectively. This dream led him to start a company called Bearmin. Morgan chose the name Bearmin for its symbolic meaning. He saw the bear as a powerful, resilient creature, embodying strength and endurance—qualities he wanted to inspire in people through his products. The "min" in Bearmin stood for "minimum," reflecting Morgan's philosophy that fitness should be accessible, simple, and efficient. With this name, Morgan aimed to create a brand that resonated with both seasoned athletes and fitness newcomers.

Sheldon was a beginner bodybuilder with a dream that seemed almost impossible to those around him: he wanted to become the greatest fitness athlete the world had ever seen. From the moment he picked up his first set of dumbbells, Sheldon was driven by an unrelenting passion and determination to transform his body and push the limits of human potential. Sheldon's journey began in his parents' back yard, which he had converted into a makeshift gym. With limited resources and knowledge, he spent countless hours researching bodybuilding techniques, nutrition, and fitness regimens. Despite his humble beginnings, Sheldon's dedication was unwavering. He followed a strict training schedule, meticulously planned his meals, and documented every aspect of his progress. In his pursuit of excellence, Sheldon realized that the fitness industry lacked high-quality, affordable equipment tailored to the needs of aspiring athletes like himself. He often found himself frustrated by the inadequacies of the available gear, which hindered his progress. This frustration sparked an idea in his mind: what if he could create a line of fitness equipment that would help others like him achieve their dreams? With this vision in mind, Sheldon and Morgan decided to start their own company, The one you know and love today.